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Vision : To lead sustainable development of heavy-clay building materials industry in India by developing, manufacturing, selling and installing soft mud brick molding machines and other machines, equipment and systems required for integrating the same into the overall brick making process; and to achieve total customer satisfaction and loyalty through product and service quality consistent with world standards.

Mission : To contribute significantly to the transformation of traditional heavy clay industry of India into a fully mechanized, automated and resource-efficient industry.

Why Soft Mud Technology ?

  • Soft mud moulding is nothing but mechanized ‘hand-moulding’ and hence, the first ‘natural’ step towards mechanization. Soft mud moulded bricks appear very much like hand-moulded bricks  (including ‘frogs’) except that they are more uniform in size and shape. This makes their market acceptance very easy.

  • Ishtika Mixerpress exerts only so much pressure on the prepared raw-mix that is necessary for proper shaping of green bricks thereby ensuring a reasonably ‘open’ brick body that offers the possibility of sun drying without fear of cracking.  

  • Soft mud moulding  reduces labour intensity and dependence on skilled ‘moulders’ which is one of the most serious challenges faced by the industry today.

  • Because of ‘demoulding’ being done on pallets, it offers possibility of vertical space utilization and substantial reduction in area required for drying. Soft mud moulded bricks can be dried in multi-layer dryers only if they are supported on pallets.

  • Thorough mixing of raw-mix components in the mixer results into uniform firing, better crushing strength and lower breakages during handling.

  • In general, soft mud moulding process can incorporate much higher percentage of ‘non-plastic’ wastes, fuels and / or soils and requires less intensive clay preparation as compared to other shaping processes.  This solves the disposal problem of the waste generating agencies; minimizes the requirement of primarily extracted clays and fossil fuels; increases the porosity of fired bricks making them lightweight and thermally / acoustically more insulating and  improves the enterprise profitability by saving costly external fuel, which forms 25- 40 % of cost of production of bricks.  Lightweight bricks also require less transportation energy and can be handled easily by laborers thereby improving their comfort level and speed of work.

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